How to Know What to Blog—Always and Forever
Dangle a hook nearby (in the form of a call to action) for a “complete guide to” resource that requires email registration, for instance. But resist rolling into the office and asking, “How often should we post stories on our blog, and on what day is best to get re-tweeted?”
Be like Amanda. Ask a different question. “What problems do my customers need solved? What itches can I scratch for them today?”
“How can I measure the value of a blog subscriber? How much engagement on her blog or re-tweets on Twitter is needed to have a positive effect?” People like Amanda don't know—and don't care. Because they know it’s the wrong question.
Here's that link to Copyblogger that I promised!