How 'Keeping Up' With Social Media Will Sabotage Your Ability to Sell With It
Social media has literally become the main thing! The conversation should be about how to sell stuff by innovating around customers' problems, goals, fears or ambitions. Right? Instead, it often devolves into using social media to create conversations about the conversation. Whoops!
Social media has become "the main thing."
Speed Up, Calm Down
The real opportunity for your business and you is to speed up and calm down. This has been the promise of every technological advance history has offered. We're supposed to be launching, selling and distributing our products and services more efficiently to customers-and kicking our feet up a bit more. Right? Well, for some businesses, large and small, this is actually happening. Even kitchen cabinet dealers are selling with social media!
Hey, I know, the marketing world certainly didn't ask for Facebook or Twitter. We didn't need more ways to market our businesses. Social media just showed up at our door on a Wednesday night at 5 p.m. and invited itself over for dinner. "Hi, I'm social media. Need another dozen ways to do marketing?"
Who were we to say no? We let the well-dressed fella in. No sooner was he inside than he texted all his buddies to join in. So what did we do? We ordered take-out and outsourced to social media experts who, in fact, aren't very expert because it's new to them too!
Get Things in Order
In the end, we don't think we have time to get creative in the kitchen feeding this beast, but we actually do. Therein lies the opportunity. The best "next step" you can take is to surround yourself with what you already know about customers. Find ways to leverage what you are already doing (outside of social media) that effectively creates and nurtures leads. Start using social media to give customers results in advance-a taste of success-in ways you can easily connect to the lead management process.