How I'm Creating Leads and Sales on LinkedIn
The biggest mistake most of us are making when promoting content within a LinkedIn Group is sharing a link back to what we've published. Instead, success depends on your ability to use what you already know works within the walls of LinkedIn Groups and, ultimately, getting prospects off of social media. Yes, I'm serious. I'm living proof. I've been using LinkedIn to create leads and actual sales with good success.
Most of us believe that setting up an engaging LinkedIn group or attractive profile is the key to success for businesses or job seekers. But it's just not true. Finding crafty ways to mention your blogs, webinars or new product releases within LinkedIn rarely works—produces appointments, leads or sales.
The key to success is founded in creative thinking about what you already know works and getting your target market off of social media. Here's proof—in the form of my experience and how you can do the same.
Step 1: Create Content That Provokes
I recently decided to go after a niche: small- to mid-sized kitchen cabinet dealerships who need help using LinkedIn for sales. My goal was to create sales of my book and leads for my social sales training product. My strategy was to get people already engaged in discussions relevant to the pain I can cure to actually leave LinkedIn and register at my site, call me on the phone or buy my book.
First, I created content that I knew would scratch the itch of my market. I baited my hook. I interviewed an industry expert who had something truly different to say about how successful kitchen cabinet dealers are using social media and using LinkedIn for sales leads.
What my expert had to say was contrarian, valuable, provocative and actionable. This part was key. This was the barb in the hook.