How to Generate Leads With Education Marketing
As a way to create sales leads for itself, HubSpot offers various "toolboxes" that solve common problems. Think of them as easy-to-use, educational utilities that can be quite addictive. How so? Well, it's how HubSpot designs these tools empower customers with knowledge—practical information they can use to grow their business.
HubSpot's free Web Site Grader tool allows a business owner to instantly understand how well their Web site stacks up against others. The Grader passes critical judgment on criteria like how many inbound links are coming into the site or how many of the site's pages Google has included in its index.Yet HubSpot's tool wisely scores qualitative Web site aspects too. It gives valuable, actionable feedback to site owners on things like readability level. It scores the Web site's content ... in terms of its ability to effectively communicate messages to target markets.
The best part of all is that the Grader's scores are designed to induce more questions and expressions of need from the user. It is designed to help customers self-select themselves as business leads for HubSpot's software product.