How to Create Content That Converts
You need to get customers' success to increase—because of you. You need to get them confident. You need to get them doing something meaningful with knowledge that is truly new, insightful, powerful.
Because ultimately the knowledge WILL be given to them. They will discover the details of "how to do _______," which you would prefer to sell them. Some customers will do it themselves because they can't afford it otherwise.
Others will be able to afford to hire you, try it, fail and return to the market as a highly motivated buyer.
The only thing for you to decide on is who they will return to. Because the most likely selection they'll make is the business or person who gave them the instructions.
So how did I do? Do you now feel an urge to DO something with what I shared? Because I now want you to do something that moves the needle. I don't care if you see me as a thought leader or want to follow me. I want to sell something to you if it's right for you. That's why I gave you my very best tips and insights. Let me know how I did in comments or shoot me an email?