Is High Content Engagement Worth the Price?
The reaction to my last blog post caught me completely off-guard.
As a marketer, I am far from perfect — and like nearly all of my readers, have an opinion or two on most every topic. But I was unprepared for the wrath that some readers heaped on me and my blog last month.
I admit the headline was created as a humorous attempt to compel clicks. And I set the stage for my story with a link to a video that was inadvertently omitted from my post … and that video was a basis for the point I was making.
It probably didn’t help that an editor added their own “commentary” at the beginning of my post, which probably added to the controversial reaction. But all that said, my blog was about the horrible customer service I had received at Samsung … and since customer service is the No. 1 focus for marketers this year, I wanted to share a “what-not-to-do” case study.
For the record, I am not employed by Target Marketing. I am an unpaid guest blogger. So for those of you who demanded I be fired, you’re out of luck.
To be fair, I don’t believe I was on a political soap box … and it was not my intention to make the post political. My assignment, as a blogger, is to share my experiences (good and bad), my 30-plus years of marketing knowledge, and my marketing insights. While some of the comments stung, I am respectful of the opinions of my readers. What felt disingenuous were the attacks by anonymous “bloggeratti.”
The bottom line is, I enjoy the discourse. While we may not always agree, I always enjoy an honest and forthright discussion on marketing challenges, successes and failures.
That said, the engagement level last month was higher than usual — but was it worth it? I’ll get back to you … I’m still licking my wounds.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.