Here's a Recommendation, You Cheap Bastard
Travelocity is my "go to" travel site. I was a very early adopter and over the years have used them to book airline flights, cars and hotels. You'd think by now they'd know my travel tastes and preferences, so I was totally surprised when I got an email recently that recommended a two-star hotel in New York City.
Okay, I'll admit I had recently stayed at a two-star hotel in a small town outside of Yosemite, but Travelocity didn't know that because I had been price shopping and booked that hotel through Hotels.com.
But what Travelocity does know is that every time I go to New York, I book a four-star hotel—and usually through them. When the email popped up and said "Recommended for you. The Jane." (sidebar: This garnered a first reaction of "Hey, Travelocity, my name is NOT Jane!"—clearly glancing at a headline doesn't mean one always reads it accurately), I was shocked to see an accompanying visual of the smallest hotel room known to man. It looked like a room on a train!
It was a picture of a single bed next to a wall, suitcase on the floor next to it and a door (hopefully leading to a bathroom and not a hallway with a shared bath) that looked like Melissa McCarthy would have trouble squeezing through.
With a price of $105 a night and only 2 stars, I knew it wasn't a hotel I would ever consider—after all, this is New York City. The next hotel on the list was the Wyndham at $255 a night (three and a half stars) and the one after that was the Trump SoHo at $525 a night (five stars).
Surely Travelocity has the intelligence to leverage their database full of my years of hotel bookings to suggest hotels closer to my past purchase behavior. If not, shame on them.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.