Help Me Connect the Dots! (A Buyer's Lament)
Amazon, those amazingly straightforward folks who brought me my Kindle, also clearly understand how to make it simple. One of my kids (who hates to read any kind of instructional manual), figured out to how to set up his new Kindle, link it to my Amazon account (um.. wait...), download 3 or 4 books and start reading, all before I had a chance to shout, "Use your own credit card!"
The i-anything was easy to set up and use—exactly what you'd expect from those Apple people—while the new GoPro camera came with a small book, with small type, that will require a magnifying glass to read. As was to be expected, the college-age son tossed the manual in this backpack (where it will get ripped into several un-usable pieces) and said he'd figure it out on his own.
After a lovely morning sitting around the tree, followed by a frustrating hour or so trying to set up each new gift, I retreated to the kitchen to start working on Christmas dinner. Thankfully, I already know how to read a recipe book. The food processor, and all its attachments, however, might take me until the new year to figure out.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.