Google Announces Significant Changes
If this 30 percent suddenly shifts to the top of search results, imagine what this could do to your rankings if you do not have a mobile site. Assuming you've implemented a good SEO strategy, and are enjoying a top-ranking website, you will now have 30 companies displayed before you. With typical search-results pages showing the top ten companies, this means you have been relegated from page one to perhaps page three or even four.
With these changes, mobile sites—and landing and squeeze pages—have gone from important to critical. Your site and all campaign pages must provide sufficient depth to answer questions visitors may have beyond what the campaign provides or questions return visitors have—and in a format appropriate to the visitor's device.
Updating your site doesn't have to be difficult. If you're using WordPress, there are plug-ins that you can add to your current theme in order to present the site in a mobile format. One I've used and had a good experience with is WP Touch.
You do need to think beyond your website, no matter which option you choose. This affects landing pages, squeeze pages and microsites as well.
In other words, if you're not mobile, you may not be relevant.
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.