Melissa Campanelli's The View From Here: From the 'Now I've Heard It All' Twitter File
I came across a couple of wacky Twitter ideas this week and wanted to share them with you.
Mattel, for one, is set to release Puppy Tweets this fall, a $29.99 high-tech plastic tag toy that will allow dogs to publicize their everyday activities on Twitter via a sound and motion sensor.
The plastic tag attaches to a dog's collar and generates one of 500 canned tweets when it detects barking or movement, and automatically posts an update to the dog's own Twitter page, according to a Feb. 11 Los Angeles Times article.
To use Puppy Tweets, dog owners are outfitted with USB receivers they connect to their computers. Then, they download the toy's software to create Twitter accounts for their dogs. When a dog moves or barks, a signal is sent from its Puppy Tweets tag to the receiver, which updates the dog's Twitter page. Owners can check Twitter to see their dogs' latest posts.
Mattel executives say the toy bridges Americans’ love of pooches with the growing popularity of sites such as Twitter and Facebook, according to the article. Amazon.com has already signed on to sell the toy.
And here's another one:
At the 2010 Grammy Awards, avant-garde singer Imogen Heap wore a self-designed Twitter dress on the red carpet, according to a Jan. 31 Mashable article.
A Twitter what? Yep, a Twitter dress.
The dress, which had its own Twitter feed, displayed Twitter pictures sent by fans in real time using the hashtag "#twitdress." Heap tweeted on the morning of the award show that the dress was envisioned as a way to let fans “accompany me on the red carpet.”
Yes, these ideas are offbeat and a little silly, but they verify one thing: Twitter has made it into the mainstream. It's turning up in real products targeted at American consumers, and as part of internationally broadcasted television shows.
The message for marketers? If you're not taking Twitter seriously, you'd better start.