A Fount of Knowledge About Fonts
Get ready, we’re going to get a little geeky here — about fonts. Specifically, OpenType fonts and how they add so much flexibility and readability to any project. What’s even better is that you don’t need the latest designer tools or applications to add interest and impact to your work.
Got Microsoft Word? Get set to make everything more professional and legible, while simultaneously adding that “Wow” factor. But first, a brief history of font types:
PostScript Type 1 Fonts
Introduced by Adobe in 1984, PostScript Type 1 fonts are encoded outline font specifications used for professional digital typesetting. They were not widely recognized until Apple came out with its first LaserWriter in 1985 — which at that time had fonts residing IN the printer, using bitmap outlines on the computer in different sizes.
After the introduction and implementation of PostScript Type 1 Fonts, Apple and Microsoft developed an outline standard in the late 1980s that has become the most common format for fonts on both Macs and PCs. This generation of fonts is referred to as TrueType Fonts. TrueType Fonts improved upon PostScript Type 1 Fonts by giving developers better control of how their fonts are displayed at all font sizes.
And finally, OpenType Fonts were developed in the early 1990s. OpenFonts improved upon TrueType Fonts by increasing readability, facilitating different writing systems more effectively, and even adding typography tricks! (That’s the simple description. The geeky one is you’ll have more powerful typographic formatting and simpler font management, with better cross-platform support and portability.)
Of course, you knew that already, right? So check out this animated GIF below, detailing some of the features of OpenType fonts:
- Ligatures: Simply stated, a ligature occurs where two or more letters are joined as a single glyph. Why use them? They help keep letters from overlapping and can really improve legibility.
- Oldstyle and Lining Numerals: The default in almost all fonts is aligning numbers perfectly with each other, which works very well in charts, spreadsheets or anywhere math is involved. But there are some Oldstyle fonts with a default perfect for if you are just using numbers within normal text. Why care? You can now choose which number format to use in any font. Lining numbers tend to stand out in body text because they all stand tall like capital letters. Oldstyle numbers look more like upper and lower case characters, creating a more blended appearance within the text. This is one of my favorite benefits of OpenType fonts, as they improve readability and aesthetics. In an earlier post — “3 Type Facts You Don’t Know, But Should“ — I explain both ligatures and Oldstyle numbers in much more detail if you would like to learn more.
- Contextual and Stylistic Alternatives: Think of these as accessorizing your fonts, like adding cool jewelry to your type with extra letters and swooshes.
- Fractions: Now you can choose to use true fractions actually designed for the font, instead of squishing numbers together separated by a solidus. A definite plus for look and readability.
- Ordinals: In the same way as fractions, ordinal characters are designed for the font rather than programmatically created, increasing legibility.
Remember, these added features are only found in OpenType fonts. This means when purchasing any new fonts, it is important to pay attention: TrueType fonts are still sold. Make sure you are buying an OpenType font.
Flaunt Your Fonts
Ready to get in touch with your inner type-geek? Study this tutorial by Magpie Paperworks first on how to turn on these extras in Microsoft Word.
Whatever the project may be, OpenType fonts could make the difference between so-so and so much more impressive.
Patrick Fultz is the President/CCO of DM Creative Group, a creative marketing firm producing work across all media. He’s an art-side creative, marketing strategist, designer and lover of all things type. His credentials include a degree from Parsons School of Design with 15 years of teaching at his alma mater, over 40 industry creative awards, and he previously served as President of the John Caples International Awards. Always an innovator, Fultz was credited with creating the first 4-color variable data direct mail piece ever produced. He continues to look for innovative ways to tap the powerful synergy of direct mail, the web, digital and social media.