The 10 Rules of Social Media Marketing Engagement
7. Be Balanced. Mix up your messages. Not all your posts have to be promotional (and they shouldn't be). Hang out in the community. Read other posts. Get to know the members and the site. See which areas have topics and discussions that vibe with you. Mix up your posts. Find balance with the editorial and marketing messages. The idea is to provide value and engage.
8. Be Informative. Be aware of what's happening in your area of interest. Be able to have intelligent discussions about different news, events and publications under your subject matter. If you see other related articles that you think members would find interesting, even material from other publishers, share the knowledge. After all, that's ultimately what social media is about.
9. Be Personable. Develop relationships with the community on both a "friend" and an "expert" level (for your area of specialty). Let your personality and credentials shine through with the information you share. Offer free expert advice. Share funny stories. Have witty discussions. Start to truly develop a memorable presence and bond with the community members. This helps your posts stand out in a whirlwind of background noise that passes readers each day in their news feeds.
10. Be Respectful. Don't spam your fellow members. Some social communities allow users to post their email addresses on their Profile pages. This could lead to a flurry of unsolicited emails from social marketing barracudas who use this personal information for their own self-serving purposes. Remember, just because an email is posted on a user's profile page doesn't mean that person opted in to receive solicitations, promotions or similar email communications. Sending unwanted and unsolicited email is spam, plain and simple. Don't exploit community members' personal information.
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].