Flag on the [Mobile] Play
If I hadn't been a marketer, I would probably have hit the "x" button to go back to my game. But being a glutton for punishment, I entered my zip code, hopeful that the B-Dubs folks might tie the action back to my football fever. But instead, I wait a second and ... and ... I get a message: "Results (0)." Really?
I get that there may not be a B-Dubs within 25 miles of me, but according to the website (which I visited separately), I found several in my SF/Bay Area geography.
So here's my advice: Instead of telling me there were none, how about programming your site to say "Oh no! There isn't a B-Dubs in your neighborhood, but we've found 5 that you might enjoy as you travel around Northern California." And then provide those pinpointed on a map.
And what happened to that football tie-in?
All digital advertising and landing pages are an opportunity to optimize a series of thought sequences, and it's critical that marketers understand how to help a consumer connect the dots.
In this case, the game ended with Buffalo Wild Wings: 0, Consumer Purchase Opportunity: 0.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.