Fantastic Marketing Beasts and Where to Find Them!
Surprise! It’s me, Dani, with a blog entry directly inspired by some Harry Potter thing or another that’s happening this week!
Listen, I’m going to be upfront with you: my to-do list is insane today and I need to wrap up my urgent items in time to go see a certain movie tonight, so this entry will be of the short and sweet variety.
In honor of the newest addition to the HP family, I’ve compiled a short (seriously, there's only 5!) roundup of just a few magical and beastly marketing blogs that you should definitely check out — copy/creative-centric, of course. Wands at the ready!
Nepotism? What nepotism? Okay yes, I'm kicking the list off by keeping it in the Target Marketing family, but as soon as you read a single Sass Marketing post, you'll understand why. Melissa Ward runs this fantastic beast of a blog, and she gave it the perfect name. Take a dive through creative, content, and design triumphs and pitfalls with a perfect side of sass.
If only copywriting was as easy as just ... being able to write. Oh no, not these days pal. We've got our good friend SEO to consider if we ever want our words to see the light of a search result. If you sometimes wake up in a cold sweat from nightmares of your masterpiece withering away on the 19th page of Google search, this blog is the potion for you. With her 17-plus years of SEO copywriting experience, Heather Lloyd-Martin helps you write your way to traffic-driving glory in easy-to-understand, actionable doses.
Accio content marketing genius! That's the spell that will bring you right to Jay Baer's Convince and Convert blog. This one gives you a little bit of everything content marketing: creation, strategy, branding, design, productivity, you name it. Jay Baer has been called "The World's Most Inspirational Marketing and Customer Service Speaker," and Convince & Convert was named the No. 1 content blog in the world by Content Marketing Institute, so it's a no-brainer why it earns a "beast" shoutout.
Speaking of the Content Marketing Institute, founder Joe Pulizzi's blog is another must. This guy literally wrote the book on content marketing ... a bunch of them, actually. His blog is basically a jackpot for anyone who's ever needed to know about content creation, or storytelling, or audience engagement, or measurement, or ... you get the idea. It's personable, funny, and includes tons of real life content success examples. Along the same vein, Joe and CMI chief strategy advisor Robert Rose co-host a podcast called This Old Marketing — oft referenced on the blog and equally spellbinding.
I only recently came across this Australian SEO copywriter's work and I was immediately hooked. This gal knows how to use her words, and she uses them to perfection on her blog in order to help you use your too. (Kate did NOT assist me with that last sentence, as you may have assumed.) Just check out some of these blog post titles: "How Donald Trump helped me write my book in 7 days", "Learning to love your own voice," "5 big fat lies about eCourses," "Hideous copywriting buzzwords that really get my goat" ... how can you not be tempted to read? I love Kate's tone and her experienced, practical advice. I'm excited to keep digging into the archives of this one!
I haven't seen the movie yet, but I assume the guy above is just grumpy he hasn't found the blogs to solve his rebrand dilemma yet. Don't be like this guy. Check out these fantastic resources now that you know where to find them! And hey, let me know if you have more witchcraft and wizarding suggestions.
Have a safe and delicious Thanksgiving!