Faking It: Did I Cover My Tracks Well Enough?
I earn a paycheck: I’m a true believer in our industry’s own privacy self-regulatory practices. Advertisers and marketers long ago recognized that by giving consumers transparency and control — preference centers, suppression lists, industry opt-out tools, frequency controls, etc. — we’re truly serving both consumer and business best interest. These efforts may not be perfect, but they are effective in managing and meeting most consumer expectations.
But let’s face it: In the end, you rarely can fake your own death. Data most always will “getcha” every time.
P.S. Speaking of privacy best practices, congratulations to this year’s Direct Marketing Club of New York’s Silver Apples Honorees — some of whom are indeed being recognized as champions for self-regulation. It will great to honor all of them on November 10 in New York.