Are Coupons the Key to Mobile Marketing?
Coupons, geo-targeting, and loyalty programs can be offered, tracked, and monetized with a mobile engagement platform. Additional revenue opportunities include banner ads, mobile video, rich media and SMS campaigns. But keep in mind that more friction points in the redemption process will greatly reduce the use of mobile based offers. So keep it simple for consumers to redeem your offers.
The data from Black Friday on-line shopping as well as coupon redemption data from Cyber Monday should tell an interesting story for retailers who have made a strong commitment to mobile couponing to drive commerce and increase total purchases by incentivizing their consumers.
Mobile is going to continue to grow as will its use as a way for brands to interact with their customers. However, the mobile device is far more personal than your email inbox. Fortunately, there are ways to implement a mobile marketing strategy that delivers relevant information that your customers want to receive. By understanding how your customers want to engage with you will help you build loyalty and in turn, help you see faster returns on your marketing investment.
Greg is a 12-year mobile industry veteran and vice president of mobile solutions at Hipcricket, Inc., where he's responsible for the vision and strategy to deliver consumer experiences that increase mobile engagement and lifetime value across mobile messaging and advertising, mobile websites, social media and branded apps