Empower Your Direct Mail With Mobile
Thirty-four percent of consumers search online for more information about a product or service when receiving direct mail from a brand they are interested in (Direct Marketing Association). Don't you want to be the one controlling the information they see, rather than Google? When you create the landing pages and supply all the information, your competitors are not there to distract from your message, you are in control. Some helpful tips to keep in mind when creating the landing pages are below.
- Use the same design theme as the direct mail piece for a consistent look.
- Ask for minimal information in order for them to download or signup for something, basically name and email address.
- Allow them to make a purchase from the mobile landing page.
- Make the call to action simple.
- All the messaging on the landing pages need to follow the lead of the direct mail piece. If you switch gears on the landing page, it will be confusing to the customer/prospect.
By empowering your direct mail with choices and ways to gather information, you are empowering your customer/prospect to make a quick and easy decision on your call to action. This means your direct mail will need to have a clear call to action with more than one way to respond. It is vital that you incorporate mobile response devises now, because mobile users are growing rapidly and along with them mobile purchases. Your direct marketing company can help you to create the landing pages and the QR Codes, Augmented Reality, PURL's or NFC. Incorporating the mobile response devices does not have to be labor intensive for you.
A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: firstname.lastname@example.org, on LinkedIn, or on Twitter @sumgould.