Empower Direct Mail With Videos
Do you have an important message to get out that includes a video? Technology has created something you are going to love adding to your direct mail — mailers with video screens! These mailers have an audiovisual player that is embedded within the mailers. The video content is played after opening or pushing a button. No need to rely on people scanning QR codes, using NFC or downloading augmented reality apps when you have a built in video screen to provide immediate access. Have you seen one in action? Check out this example. This is a great way to engage prospects and customers. People love to watch video, so incorporating that into your direct mail is a powerful way to reach them.
Features to choose from:
You can include more than one video, so offer options to recipients to choose which video content they want to view. That way they are in control. In most cases, because they are curious and the technology is really cool, they will view all the video content.
You have choices on how large you want the screen to be. If you have content that has small details, you should use a larger screen.
There are many layout options, so you can really choose what will work best for you and your audience.
Do you have a message or information that prospects of customers may want to keep? Give them an option to download the video via a USB port.
You have options on how to launch the video — it can be light sensitive to start when the mailer is opened, or it can have an on/off button so that your prospects and customers can choose when to start the video.
As you can see, there are a lot of options besides just what videos you want to use. Now let’s take a look at some ways you can use the videos in your direct mail.
A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: firstname.lastname@example.org, on LinkedIn, or on Twitter @sumgould.