My Inbox Knows the Season Better Than the Weather
The famous poet Percy Shelley once wrote, "O wind, if winter comes, can spring and a million emails using flower puns and references to April showers be far behind?" I'm pretty sure that was the quote anyway. Or it should have been.
Ladies and gents, break out your Vivaldi, Spring is officially here! Though the weather here in Philly hasn't quite gotten the memo, my inbox makes it unmistakably clear. As is the case for any distinct time of year or holiday season, marketers love to use springtime as inspiration for subject lines and creative. Some of them we've all seen and used before, but some are as colorful and refreshing as the season itself.
I took a quick peek through my own inbox as well as the trusty Who's Mailing What! database to find a few stand-out spring-themed promotions. Check out my bouquet of fresh spring pickings, in no particular order. (You can see images of the emails themselves in the media player at right.)
From: Brighton Collectables
Subj.: Adorable Spring Charms
Why I like it: The subject's straight-forward enough, we get exactly what it says on the tin. Once I opened, it's the cutesy rhyme and clean but eye-catching pastel "Easter egg" design that had me chirping. In the original email, the egg basket charm actually opened and closed as well.
Subj.: Fill Your Easter Basket With ZOYA
Why I like it: Another spin on the "fill your Easter basket" idea, this is another email I just really like the look of. This is definitely my kind of Easter basket, and just looking at the colorful display would tempt any polish fan to stock up on spring shades. And of course, a good coupon code is always hard to resist.
Subj.: Never fear a puddle again
Why I like it: This one's approach to the spring theme is a little more subtle (much like the approach of spring itself if you live in the northeast. Ha.) The creative is simple and nice enough, but it's the subject line that really made the grade. In the half a second it takes to skim over a subject line, I was certainly intrigued enough to open, wondering why puddles no longer pose any threat to me.