Email Creative That Demands an "I Do"
From: David's Bridal
Subj.: Bridesmaids, Get Your Lace On!
Why it's an "I Do": When it comes to fashion, sometimes it's best to let the image do the talking, such is the case here. The few lines of text above and below are just brief and easy-breezy enough to give the extra nudge—plus, of course, a free shipping offer. Not to get all color-psychological on you, but maybe worth noting that pale blue like the shade they chose for this email is by and large considered to be pleasing and calming to the human eye.
Actually, that last one gives me an idea for testing the same copy and creative with varying color schemes. Look out for that in a future post, maybe. As always, feel free to comment if you have more to add about these picks, or if something landed in your inbox you'd like to share.
In the meantime, I'm knee-deep in shower planning and the wedding isn't until July but I'm already having nightmares about writing my speech. I'm not sure any amount of email marketing analysis can help me there. Wish me luck!