E-Laughter Shake Up: LOL is Dead
So back to a more serious side, what, if anything, does this mean to direct marketing and copywriting and content?
- If you’re trying to be contemporary, stay in tune with the evolution of language, whether it’s use of e-laughter symbols or other word or abbreviation uses.
- Watch for trends online first (especially on social media), then observe if or how it migrates to print.
- With 15 percent of people using e-laughter in posts or comments online, if your product lends itself to humor, test it. Historically, marketers have avoided humor because of the risk of backfire, but maybe it’s time to venture out.
Finally, if you truly want to show you’re trendy, stop using LOL!
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.