Drive Leads on Facebook by Getting Customers to Gab
What can a regional supplier of HVAC products and services teach you about Facebook? Plenty.
I've already explained how Steelmaster Buildings gets leads on its Facebook page using a similar strategy. Today I'll give an update on how Amanda Kinsella, of residential HVAC provider Logan Services, is getting along.
She is continuing to generate leads and tracking ROI to the penny on Facebook. Yes, Facebook.
A Simple Approach
Drive prospects to your page and get them talking about themselves. At first it sounds too simple. But that's the beauty of it. Here's the short version: grab customers' attention and "ethically bribe" them to visit your Facebook page.
Sure, use a contest ... BUT ... make sure you provide an incentive for prospects to talk about themselves.
Bribe Customers to Talk About Themselves
Get a bowl of candy. Then, hand it out. Free. Just like at a trade show booth.
Why do vendors set out a bowl of candy? To encourage you to linger? Yes.
But smart booth attendants know the key to success is not using candy to talk about what they're selling. Generating leads is 110 percent about getting prospects talking about themselves first.
A Strange Place to Start
Don't be fooled by the bad advice online about how to generate leads on Facebook. We're being hoodwinked into believing social media is a no-cost way of generating customers.
Wrong! It is a low-cost strategy. Smart, targeted advertising is often where to start: Buy attention. Pay for advertisements in places your target market can be found.
For example, Amanda is a one-woman marketing team at Logan Services. This small business serves a large chunk of territory in the Dayton, Ohio region.
Amanda keeps it simple—buying ads where her target market hangs out. She invests precious budget-dollars in local newspapers, TV and radio spots. This creates attention she can work with ... that she can push towards Logan's Facebook page.