Donald Trump Is Getting It Right by Doing It All Wrong
Ironically, breaking all the rules can sometimes get you way ahead. We all remember those kids who did things differently … dressed to represent themselves instead of the latest trends, took the nerdy classes, or engaged in other behavior that exponentially lowered their cool score. More often than not, these were the same kids who went on to become thought leaders in their fields, and pretty much out-achieved the “cool “ kids at the game of life.
Nothing seems to have changed; especially when it comes to this year’s GOP primary race, at least for now. Breaking all the rules seems to have landed Donald Trump around 39 percent of the predicted GOP vote in key states during the week of Sept. 14, the biggest percentage ever earned by a candidate in any primary race in history, says CNN. Amazingly, this same week, a New York Times/CBS News poll showed Trump with the lowest rating for honesty and trustworthiness among the top six key candidates from either party.
So if no one trusts him, why does he have so many supporters? Historically, there might not be many explanations; psychologically, there are plenty. Here’s just a few.
Freedom to Be Politically Incorrect
For years, people have been shamed for intolerance of any kind. With jobs, reputations, political futures and even Facebook friends on the line, many people have feared expressing their true beliefs and opinions. So Trump is doing it for them. Expressing attitudes, opinions and insults society labels politically incorrect and thus giving others permission to do the same is just one aspect of Trump’s brilliant strategy that is defying all odds, all expectations and every political pundit’s imagination.
People seek to be part of a hive that thinks and feels like they do, and Trump’s followers are no exception. Just days before the second GOP debate, Trump drew a crowd of 20,000 in Dallas that cheered and clapped at nearly every breath he took. His position of feeling “just like you do,” seems to be securing a base of people whose so-called “wrong” feelings are suddenly being made “right.”
Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.