Waiting for Justin
Of course there was the standard "no purchase necessary" rule (right up front), yet in order to be eligible, you have to be a MasterCard cardholder—wait... isn't that a "purchase"?
The rules go on to talk about how to enter via Instagram or Twitter using a hashtag #pricelesssurprise. Then folks from teamDigital (who?!) will select 150 potential winners in a random drawing. They'll then notify those potential winners who will then enter Phase 2 of the contest, which involves creating a 90-second video. A panel of judges (which may include Justin!), will select the Grand Prize Winner based on "Relevance, Creativity and Overall Appeal/Entertainment Value" (translation: it will bode well for MasterCard when aired publicly and will not embarrass Justin) AND (and this is the fun part), the finalists may have to submit to a background or criminal check, answer additional questions and sign releases. I guess they want to make sure that Justin isn't surprised by some lunatic answering on the first ring!
Net-net, this seems like way too much work for this Justin fan—and that's probably a good thing because I don't plan to switch from American Express anytime soon.
So the light may be on, but I may not be home. #SorryJustin.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.