Do You Live Up to Your Brand?
So whether you're Starbucks looking to inspire and nurture the human spirit, one person, one cup and one neighborhood at a time, or you're the CDC seeking to protect America from health, safety and security threats, the process of building a brand experience model and a system that can deliver the brand promise at an extraordinary level is mission critical.
And if you work for a public agency like MWD, and your state is experiencing a drought, you'd best cut back on your water usage and lead by example, because your water bills are public record.
To put a spin on author H. Jackson Brown, Jr's quote, your brand is always reflected in what you do—even if you think no one is looking.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.