Direct Marketing Day @ Your Desk Recap: Mobile Strategy
The next piece of they pyramid is Tactics.
Because you’ve already defined your customer persona, you want to understand how they use their mobile devices. Knowing how each persona uses their mobile devices will lead you to your tactics.
These new mobile personas will offer you the right mix of tactics to generate the most reach and engagement with your customers.
Making our way up the pyramid, we have Integration.
Ultimately, you need to promote your mobile initiatives via other marketing channels. Mobile is the most dependent channel that exists.
Review your media channels and promotional calendars and make sure you have mobile call to actions throughout your media.
Lastly, you need to consider CRM.
This is the most difficult part for marketers today, as most use separate systems. But your goal is to combine all your data from all media channels and create highly targeted messaging campaigns.
Collecting this data throughout the customer journey means you can learn what areas convert the best for each and every customer.
This ends up with you being able to send the right message to the right customer at the right time.
Now it’s on you.
If you are just getting started with mobile, you should complete the pyramid for your own business. Don’t jump right into the tactics as, although it may work in the short-term, you will likely fail in the long run.
So how are you getting started?