Death by Subject Line
Why aren't your subject lines for sales emails working? Because they're probably too long, too specific and they're telegraphing what you want — a meeting. After years of consulting with sales reps I'll share three of my most effective subject lines for sales emails.
The job of your subject line is to get your email opened — in a way that doesn't backfire in your face.
Let's qualify prospects faster with email messages that rock.
Why Humans Open Emails
We all open email from strangers for the same reasons. We are either
- anticipating the message,
- scared by it or
- something about the email makes us curious.
And that something starts with the subject line. It had better be effective. If not? Delete key!
If it makes your prospect curious it will get opened. Even if the customer doesn't know you yet you've got a great chance. But only if your subject line creates curiosity.
If it is too specific? Delete key. If it is too vague? Delete key.
Your email subject line must be both a little vague and just familiar enough to get opened.
Effective email subject lines can blow up in your face. To avoid this, make sure yours is filled with integrity. For example, if you use the word “question” or “help” in a prospecting email, it can be effective.
But it also can be deadly.
By positioning your email as a request for help or asking a question, your prospect might believe you to be a customer, not a sales rep. Be careful to avoid making prospects feel tricked or mislead.
Effective Subject Line Tips for Your Wall
Writing effective subject lines for email or LinkedIn InMail takes training. So here's a way to train yourself ... form better habits. Don't press send until you've consulting these do's and don'ts.