13 Copywriting Quick Tips, Brought to You by IMV15
Did you get a chance to check out the Integrated Marketing Virtual Conference? It was live on August 13, but all sessions are now available on demand. The virtual show is co-presented by Target Marketing and is all about helping marketers and marketing service providers gather highly actionable tools and resources for the most effective integrated marketing efforts.
I was able to attend most of the live sessions, and I just wanted to share a few takeaways which stuck with me as particularly helpful for copywriting purposes. Even sessions not strictly focused on copy/creative had tips that could easily apply!
Morning Keynote: How Mindful Marketers Thrive in a Data-Driven World
Featuring: Lisa Nirell; Author, "The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World."
A session all about being as clear-headed and deliberate in your marketing as possible, learning to tune out all distractions in a distraction-heavy world to the benefit of your marketing.
- Research shows only about 2 percent of all people are actually able to multitask effectively – so most likely, our phones and emails should ideally be off and out of reach while trying to write the most focused and engaging messages no matter how good at it we think we are.
- “You’re just not going to get your best ideas sitting at your desk.” One of Nirell's suggestions is even to go to an entirely unrelated quiet place like an art museum to try and better foster creativity while working on your projects.
- Use more intentional language – Lisa explains the subtle differences between words that imply aggression or desperation, and words which imply a helpful and accommodating relationship with the reader, i.e.: pursue and push vs. nurture and shepherd.
Reaching Across Generations: The best ways to message from Baby Boomers to Gen X, Gen Y and Gen Z
Featuring: Dr. Howard Moskowitz, Award-winning Marketing Researcher and Psychophysicist and Luke Heffron, SVP Integrated Marketing, sg360.