The Day I Was Just THE WORST!
That happens. You're rushed, you're pushing to do something brilliant, you're laser focused on what's in front of you, additional oversight isn't in the budget or schedule ... and you miss it. You send the email with a 100% off coupon instead of 10%, you tweet a screed meant for your personal followers through the company's Twitter account, you advocate reselling puppies online. You suggest your customers "Need the D."
And after you've been just THE WORST!, what do you do?
I know what I did was say loudly that I "didn't even realize ..." That's good for something, I guess, if people listen. I still think if you'd held a vote among the people who'd been waiting for that shuttle on whether or not I should've been executed for my transgression, I'd get that big Caesar thumbs down.
You can fire the people responsible. Sometimes that makes sense, but other times you're just firing the people who learned a really important lesson. Every time Darth Vader Force chokes someone out in Star Wars, I wonder, "Do you really have THAT many competent guys for that job?" Judging from the run of those movies, clearly not.
Maybe in the end the real lesson is just to learn that, at some point, everyone is just THE WORST! and forgive yourself (after you learn the lesson). ... And maybe remember that time you were THE WORST! next time you see someone else is.