Creative Cage Match: Birchbox vs. Johnny Cupcakes
Next up is Johnny Cupcakes and the company's biweekly (approximately) "Tuesday Tips" email. The subject line piques my interest with "Tuesday Tip: Takeout Pizza!" Okay, I love pizza, tell me more.
Aside from the usual social media sites to clickthrough to, as well as the main site, what you see is what you get when it comes to the content. I can appreciate the quick delivery of the content, and out of the many I've seen the past year or so, the tips are a nice mix of quirky, creative and useful.
How the tips tie in to the Johnny Cupcakes brand, however, does leave me a little stumped. And while I do open these emails (because, hey, I like tips), I spend a few seconds on them, then hit delete.
So, who won for content marketing? It's pretty clear that it's Birchbox. The message is on brand, it's targeted to me, the customer and it taught me something. As Wil Reynolds said, "Content levels me up." It makes me a better me.
Want to suggest some potential Creative Cage Match marketers, or do you just like snooping in my inbox? Either way, comment below, or email me directly at firstname.lastname@example.org!
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