Creative Cage Match: Bicycling Magazine vs. GrubHub
There's a reason that pro-wrestling is so popular — and it's not just the juicy drama and bespangled costumes. People love a good fight, and have for millennia, dating back to the gladiators of Rome and beyond.
So, once a month I'm going to select two marketers and toss them into a Creative Cage Match. I'll be looking at everything ranging from email to direct mail, website to mobile site. It'll be a mix of objective and subjective, and each time a marketer will walk out of the ring triumphantly.
For the inaugural Creative Cage Match, let's see how a consumer cycling publication can fare against a food service app and website.
In this corner, weighing in as the "world's leading cycling media brand since 1961," you have Bicycling Magazine, published by Rodale. Providing 1.9 million magazine readers and 1.6 million-plus website visitors with top cycling news, reviews, tips and more, Bicycling Magazine is a pretty hefty contender.
In the opposite corner, hailing as the "nation's leading online and mobile food ordering company," stands GrubHub, connecting millions of hungry diners with more than 35,000 restaurants in 900+ U.S. cities and London. This powerhouse processes close to 220,100 orders daily, on average (that's alotta hungry people!)
Email vs. Email
Bicycling Magazine offers a plethora of digital products, ranging from Bicycling Newsletter to Mountain Bike Newsletter, as well as Bicycling Special Offers and Bicycling Partner Offers.
I personally receive Bicycling Newsletter and signed up for the special offer promotional emails. While the newsletter contains good articles, the look is pretty ... blah.
Don't get me wrong, I like white space, but this is ... stark. And the border boxes with rounded edges are a bit dated. There's only a few images, which I feel is another letdown. This is cycling! There are lots of great images of bikes, and even a few well-placed stock photos would be fine.