Creating Trust in a Digital World
As trite as articles, presentations and other content on consumer trust have become, it is mission-critical for any business. Without it, you simply can’t successfully trigger the psychological drivers that generate sales and loyalty. Our unconscious minds simply won’t let us engage fully with anything that doesn’t feel or seem right. We need to know we can trust brands as much as we can trust family members. When we unconsciously feel good about a brand because we have learned to consciously trust it, we are much more likely to engage in purchasing behavior and to give trusted recommendations to the 84 percent of our friends who listen to us first and who will, in turn, forward our recommendations to their friends, and so on and so on.
Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.