Copywriting for Social Media Marketing: 3 Best Practices for 2014
Best Practice No. 3: Get back to basics
I know it sounds trite, but hear me out. There is one copywriting tip (habit) that consistently produces new business using social media. It's an old direct response marketing rule.
Give customers a clear, compelling reason to act immediately—resolve, experience or improve something important to them.
This is why your blog is so critical.
At the most basic level, customers need help:
- believing there is a better way
- realizing they just found it (on your blog) and
- acting-taking a first step toward what they want (giving you a lead)
Blog or video content that makes customers respond does one thing really well: It answers questions in ways that makes potential buyers think, "Yes, yes, YES ... I can take action on that. That will probably create results for me. Now, how can I get my hands on more of those kinds of insights/tips?"
This is the key to using a blog to sell. This simple idea is the difference between blogging for sales and starving! Make it your goal. Good luck in 2014.