Copywriting for Social Media Marketing: 3 Best Practices for 2014
Effective copywriting for social media marketing was the game changer in 2013. Still trying to prove ROI on social media? Make 2014 the year you stop obsessing over measuring trivial stats—and start generating leads with social media. Do it without sacrificing brand integrity or annoying prospects.
Use these three, proven social media copywriting best practices.
Yes, You CAN Sell on Social Media
"People who say it cannot be done should not interrupt those who are doing it," said George Bernard Shaw. He's right.
Effective social media and content marketing attracts, engages and takes customers on journeys to better places—where they decide how, when and were to get there. Effective copywriting for social media powers each stage of the "attract, engage, nurture" process.
Effective copywriting for social media is all about helping customers:
- believe there is a better way (via your short-form social comments)
- realize they just found part of it (on your longer-form blog) and
- act—taking a first step toward what they want (giving you a lead)
Best Practice No. 1: Re-think the Role of Your Blog
"Gating" your best knowledge and tips is less and less effective each year. For example, buyers are becoming more likely to offer fake or "un-attended" email addresses in exchange for your whitepaper. What's the answer? Long-er form content that proves you are worth a real relationship to the buyer.
According to sources like InfusionSoft (and my own experience!) buyers are registering less and less. Why? Because competitors are increasingly giving-away their best knowledge. Where?
We cannot keep forcing readers to give up their contact and purchase intent details in exchange for our content marketing assets. So my first social media copywriting best practice for you is strategic.
Becoming a better social media copywriter starts with the right strategy.