Copywriting for Mobile: Don't Phone It In
When faced with a lot of text or pictures in a small space, our brains just respond more easily to the visuals. The eye is naturally drawn to images, especially if we need a break from or better understanding of what we're reading.
Images with relevant, interesting information (like infographics) is a great way to ensure the reader is still getting what you want them to get out of your copy. Photos of my cat looking surprised might not be the best example of this, I just wanted you to look at a photo of my cat.
To Wrap it Up...
This blog entry is now 722 words and I have effectively followed maybe two words of my own advice. Like I said, I needed this entry and the consideration that went into it too. Props if you did read this post on mobile.
If you have any tricks up your sleeve for mobile-friendly copy, any particular guidelines you've found most effective, please share in the comments! Feel free to share pictures of your cat too, it's only fair.