Copywriting for Mobile: Don't Phone It In
Remember how a few entries ago I complained about the exhaustive use of the ~Millennial~ label? Well guess what, I’m owning it right here, right now. My name is Dani, I am a Millennial, and that means I’m on my phone, a lot. Like, pretty much all the time. Right now I’m typing with one hand and texting with the other. (I’m just kidding about that. Probably.)
The point is, we all know the stats on mobile usage. We’re all inundated every day with the knowledge of how much more people are relying on phones or tablets instead of computers, my generation being particularly notorious for it. We’ve all become intimate with the phrase “optimize for mobile”. Usually, we're talking about websites and graphic design.
But us copywriters should be keeping mobile in mind too — words also need a little bit of adaptation to make the best use of such a small space — not to mention a space frequently used while multitasking. When you're typing away at your clever, compelling copy, are you making considerations for mobile?
I know I personally often neglect this important detail. So, for my benefit as much as any reader's, here are a few quick tips for writing copy that won't lose impact just because the screen loses inches.
Short n' Sweet
You probably knew this was coming, right? Just your basic "Mobile readers are on the go! Short attention spans! Concise is key!" and so on.
In this case, it's not just about not wanting to lose the reader's attention through long, rambling prose, but also simply about saving physical space on the screen and making text easier on the eyes by keeping both sentences and paragraphs short and clean. Larger blocks of text with few line breaks are notoriously difficult on a small screen.