Why Your Cold Email Isn't Working
You should prefer No. 1. Because when someone asks YOU out — or for that demo — they're showing active interest. They're qualifying themselves.
They're attracted to what you've said ... so far.
Make 'Em Wait (To Spark Curiosity)
What does this mean for you? Getting replies and appointments is not about what you say.
Success is driven by how and when you communicate. This is what I've learned. This is the best cold email strategy practiced by my customers and myself.
Attracting the prospect to you requires saying just enough to get the conversation started — a short chat about what's meaningful to the other person. Then, allowing the other person to do most of the talking beyond the first, cold email.
This elicits questions in the mind of the prospective customer or partner. Questions they will be prone to ask you — and you will answer briefly so that you can get back to focusing on them and spark more questions.
Avoid This Cold Email Trap
You want to be forthright, honest and direct. But you also want to make prospects hungry for more details about your solution, product, service, better way.
The trick is helping the other person build some anxiety ... an honest desire to know the details. This helps them want another encounter with you.
Of course, this can backfire. This technique is effective at creating attraction, but dangerous. Not interesting enough to the prospect? Your attraction tactics will be seen as a gimmick.
Do This Right Now
Stop doing what everyone else is doing. Seriously. Make email work for you — rather than the other way around!
Most sellers are sending connection requests as their first step. Don't. Instead, help the prospect want your connection. Help them expect it.
To get the other person talking, you've got to provoke an "interesting enough" thought. A reason to hit reply and talk about themselves.