Change Colors, Change Behavior
Spend some time with your marketing team to identify the values, attributes and even personality traits with which you want your brand to be associated.
Choose traits that reflect the lifestyle, values and interests of your core consumer.
Google color wheel meanings. Study the many color mood charts and psychology reports on color and behavior to guide the choices you make for all things associated with your brand.
The right colors not only help influence attitudes, interest and shopping, but they can also influence engagement with your content on your website, social media and other branding materials. Even the best branding content can fall short of readership and conversion goals if it’s embraced by colors that create a different story than the content.
Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.