Can You Feel the Love Tonight? (It's in Your Inbox)
Happy Day After Valentine's Day! Known in some circles as "Singles Awareness Day Part 2," "50% Off Candy Day" and the "National Flag of Canada Day."
Whatever Feb. 15 means to you, one thing is certain: Even the staunchest V-Day nonbeliever on Earth would know what yesterday was just from a quick peek in any email inbox. It's like every shade of pink and all iterations of "feel the love" and "we heart ______" were having a massive mixer in there.
To be honest, I'm into it. I like pink, I like hearts, and my cat is the only valentine I need to enjoy the holiday. So please, join me on this frolic through some of the standout Valentine's-themed promos that shot their arrow through the heart of my inbox.
- Bath & Body Works
- Line: Ready for this? You've truly hit it big with an EXTRA $10 off!
This was a fairly long HTML, I think you get the idea from this top section alone. The more classic Valentine's Day imagery works for what B&B Works is all about, and those blossoms (sweet pea I think?) fit the theme while invoking some of the store's most popular aromas. The subject line is good — it went outside the holiday language and straight up told you the deal you'd find within: Heart!
- Subj. Line: Apple gifts say it best.
On the other end of the spectrum, check out Apple's simple, subtle nod to the season of romance. The message is simple: Nothing says romance like the cool, metallic touch of a rose gold iPhone. All kidding aside, the short copy with a focus on staying in touch and sharing puts just the right spin on things.
- Hallmark Cards
- Subj. Line: Valentine's Day is just 5 days away. Don't forget the people you love.
The cynics will tell you: Valentine's Day was invented by Hallmark to sell cards. Whether or not you agree, it wouldn't be right to do a Vday Marketing Roundup without them. And if this email is anything to go by, they rightfully earned their claim to the holiday. That subject line is just the right blend of "gentle reminder" and "subtle guilt-trip," and the creative gets right to the point by reminding you when the big day is. The animation gives a nice glimpse of your options without being overbearing, and we have a bright, direct CTA. Hallmark can have my X's and O's for this one.
- World Wildlife Fund
- Subj. Line: Save a Rose, Send Some Prose
Valentine's Day isn't just for retail! Check out how the WWF took the opportunity to create these adorable e-cards, available for you to send after making any size donation to the fund. Love this idea — after all, you could donate the same amount you'd spend on a card anyway, and have it go to a great cause. That's my idea of spreading the love! Bonus points for the awesome subject line.
- Subj. Line: We ❤ you! Join us this weekend!
So we're back to retail, but still on animals. I just thought this design was so cute, absolutely eye-catching. It's a little more of a unique spin than much of the Valentine's Day imagery I've seen. I do have to admit, I'm not a huge fan of this font. It's a fitting style, but not the most readable; I kept thinking it said "We've got the pun" (which I'd be all for, to be honest). Two paws up for the romantic pup, though.
- Subj. Line: For that special Valentine...