Can a Notebook Inspire Your Customers?
There’s nothing like the feel and look of a brand-new notebook.
I’ve gone to a bunch of conferences in the last few years, and at almost every one, attendees received a brand-new notepad or notebook of some kind.
Some of them were your basic legal pad with lined paper. Two were spiral-bound. And my favorite is more is a vinyl portfolio which has a USB flash drive strap. It’s no Trapper-Keeper, but then again, what is?
I loved them all. And I used them all. Workshops, keynotes, panels … I took notes everywhere.
It’s not like I haven’t tried anything else. But I fumbled a few times trying to use Evernote and other apps.
Putting ink on paper works very well for me. My recall of facts and key points is better, and that’s even with my awful, barely recognizable longhand scrawl. I’m not the only one; some studies back up this observation.
But inside, Intuit includes, you guessed it – a notebook.
The letter accompanying the “Dare To Dream” notebook thanks the small business for being a customer. It presents it as a way to “celebrate your milestones.”
“It’s good to have a single place for all your most out-there dreaming and down-to-earth planning,” it says. To make those dreams and plans a reality, it continues, they can leverage your QuickBooks data to examine some financing options.
Dissolve , a Calgary-based stock photography and video company, used a similar approach in some of it mail. Sure, the notebooks are tiny compared to Intuit’s, and the pages are blank, not lined. But the intent is the same: providing a platform for the customer’s creativity.