This Is a Callout Post! (It's a Post About Call to Action Buttons, Okay.)
How fun are these? No further commentary needed.
Might as well stick with the shoe theme! This comes from Zumiez. Just a simple, transparent rectangle with a bold, simple font and a bold border. While it looks fairly basic, it's a change from the solid-filled box that I know I use a lot in emails. I've noticed this transparent style in a few other big-name retailers as well, like Abercrombie & Fitch and 6PM.com, as well as that April Fool's ModCloth email earlier in the post. It does have a certain elegance to it, don't you think?
Birchbox, like Modcloth, has a fun, girly flair to it. I found two examples of CTAs that both definitely catch the eye, and use unique language.
Bed Bath and Beyond
I like these "clearance tag"-styled Bed Bath and Beyond links.
Lyris had a simple spin on the typical webinar register button. These appeared at both the beginning and the end of the copy. It's simple, as the look for a professional webinar should be, but the rounded edges, rich color and even the reverse type make for an aesthetically pleasing design. "Reserve Your Spot Now" gives a little more of a sense of urgency than just the "Register Now."
Entrepreneur Magazine's 2015 Growth Conference
Finally, for another non-retail example, here's a little something from an email promoting Entrepreneur Magazine's 2015 Growth Conference. Couple of elements I like: the promo code included in the CTA, the underlined emphasis on REGISTER TODAY, and of course the little cursor graphic that my eye went to immediately. (Don't you always just feel the need to line up your cursor with it when you see something like this? Or is that just me?)
That's just from a quick sift through my own inbox and WhosMailingWhat.com. I hope you're feeling called to action now … that is, inspired for your next email. As always, feel free to leave a comment and tell me any other great examples you might have for these tricky little guys. This blog serves as my own learning tool as much as anything else!