Build a Preference Platform With Your Customers
Creating consumer preference should be a year-round goal encompassing prospect nurturing, customer retention communications and activities, loyalty programs, flawless execution, special offers or services and other tactics to bind customers, create positive associations and build trust. That warm and fuzzy feeling is more than nice; it translates into referrals and reviews and sharing and eventually translates into sales. Happy Holidays!
With over 20 years of online experience Robin Neifield serves as the CEO of Netplus, a top interactive agency, and as the trusted digital guide for CMOs. She has been widely published and quoted on digital strategy and has been a frequent speaker and panelist at industry events like Search Engine Strategies, OMMA, Ad:Tech and others where her insights are sought on varied marketing topics such as digital strategy, behavioral targeting, social media marketing, search engine and conversion optimization, localization strategies and proximity marketing, mobile gaming and email marketing. You can find her on LinkedIn, or reach her by email or phone, (610) 304-9990.