Brain Research: The Next Direct Marketing Breakthrough
What will be the new exciting breakthrough for direct marketers in 2016? I believe its brain research. Insights from the BRAIN Initiative can give direct marketers new perspective and ideas for creating more attention-grabbing and emotion-based messages that lead our prospects to give themselves permission to take action.
Why is brain research in the spotlight now? Because millions of dollars are being poured into brain research that exposes fresh perspectives on how we think, and how we respond to marketing messaging. In a moment, I’ll share three primary benefits for direct marketers that are expected as an outcome of continuing brain research.
This new research is recognized as the Brain Research through Advancing Innovative Neurotechnologies (BRAIN) Initiative. It’s intended to massively deepen our understanding of the human mind. The goal is to uncover new ways to treat, prevent and cure brain disorders, such as Alzheimer’s, schizophrenia, autism, epilepsy and traumatic brain injury.
At first glance, brain research may seem to have nothing to do with direct marketing. But look closer, and the implications are game changing.
The links between how to understand deeper thinking and how the pathways in the mind motivate people to take action are spelled out in my new book, Crack the Customer Mind Code, Seven Pathways from Head to Heart to YES! It will be published soon by Morgan James Publishing and available to readers of Today @ Target Marketing.
I’ve long had a curiosity about the mind. Here’s why:
I have lived with a mysterious obsessive-compulsive disorder since the age of 6. Having consumed me since I was a child, it has driven a lifelong curiosity of how and why the mind is wired and works as it does.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.