A Toast to Brand Effervescence!
I know Clark speaks on behalf of her entire team when she says, "There is nothing more exciting than the journey we are on. To meet our existing customers, deliver them a revolutionary boutique experience and welcome new customers to the brand has been truly unforgettable. We are having fun every day, making the Boston Proper experience, in every channel truly unforgettable—one customer at a time."
Does your brand sparkle? What are you doing that deserves a toast? Is boldness your friend? What brand barriers might be holding you back? Why not spend some time thinking about ways to add a little bubbly to your brand experience?
Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at email@example.com.