Boosting Your SEO With Google Trends
Use Google Trends to find long-tail keywords by searching for general key phrases, and then bring up questions that people ask Google. You can then see specific questions people type into the search bar. As you look at those long-tail key phrases, you can cross reference them to find similarities between them. This can give you the information needed to publish content that helps people with a variety of questions about the topic.
Top Charts for the Best of the Best
Google provides insight into the most popular keywords under a category. For instance, if you want to know which animals are most searched, you can click on top charts for a list of either trending or most searched ones.
Trending information tells you what is happening now, which can explain why deer often make top of the list during hunting season. Most searched will tell you whether people search for dogs vs. cats more overall.
Use Google’s Most Underutilized Tool to Boost Your SEO
Consider yourself lucky. You’ve been let in on a secret - the value of Google Trends. Start using Google Trends by using filters to target your customers, look for long-tail key phrases, and create content that will provide information to people searching for it on the search engine. If you get it right, your site could hit the top of search results for trending topics.
Want more tips to improve your SEO? Click here to grab a copy of our Ultimate SEO Checklist.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.