Blogging for Sales Leads: The No. 1 Reason Your Blog Isn't Getting It Done
Again, all you're really doing is building prospects' confidence in themselves that they cannot argue with.
Look at every one of the social media sales success stories I've documented on this blog, in the magazine or on my other blog. Each of these B-to-B social selling success stories are finding a way to give out samples of results in advance.
Every successful B-to-B social seller I've found ever (and I do this full time!) is helping prospects get confident in themselves as buyers—before they're doing anything else.
Let's be honest. Can you really afford to not blog in ways that give prospects miniature versions of what it is you're so darn good at? Especially when your competitors probably are—or are thinking of it?