Beware Publicity Hounds
However, the caper had a sinister side when it was pointed out that the couple could have emptied their pockets and purse of anthrax, killing 337 of the most important people in the world—including the president and the next two people in line to succeed him, Vice President Joe Biden and Speaker of the House Nancy Pelosi.
This would have elevated the president pro tem of the senate, 92-year-old Senator Robert Byrd of West Virginia, to the presidency of the United States.
Some takeaways to consider:
* Don’t change the subject of a press release and turn it into a vehicle for personal redemption.
* Get someone who knows the English language to go over the spelling, syntax and punctuation of all documents released to the public, so you don’t look like an incompetent jerk.
* If you find publicity hounds on staff that are getting too big for their knickers—and are becoming the face and brand of your company—don’t wait for a screw up or real damage. Assemble a paper trail and can them.