Better Beats Bigger Data, Every Time.
• Think Small to think Big ― what’s the most important question you can answer? Focus on that first and foremost. Getting more of the most valuable outcome is a big win ― even if you have to tighten or shrink your focus at first.
• Avoid “Boiling the Ocean” ― your likelihood of successful marketing outcomes is highly dependent on the complexity you create along the way, and the quality not quantity of resources you bring to solve the data challenge.
If you’re like most marketers, you’re probably under significant pressure to do more with less, achieve greater scale and drive greater profitability.
Data is not a “tool,” per se, to help you achieve those goals, however. It’s a strategic data asset. When you think “quality” first and “quantity” second, “bigger” takes a back seat to “better” data ― and bigger performance.