Best Coupon Ever? Maybe
I was curious. I checked my Who’s Mailing What! files to see if there was any BB&B mail that didn’t include a coupon. Nope.
How long this strategy can continue is a good question with no easy answers. If you give away too much margin with the discounts, how much will sales decline by scaling them back? Will customers who expect discounts keep coming in without them?
Maybe Bed Bath & Beyond should look at incorporating other ways of making the shopping experience meaningful to the customer. Think of how to be relevant in their lives, like delivering high-value content, and providing service above and beyond what other retailers do. From there, the coupons can be pulled back, but the loyalty will remain. In the meantime, I have some shopping to do this weekend.
Let’s talk about those coupons! Do they still make sense to mail? Do you use them?