Talking Baseball … and Direct Mail?
They’re not exactly two things that you would think go together, but when I got a postcard from my hometown Philadelphia Phillies in the mail, I knew it would make for a good story. Or maybe two.
So here’s the deal.
For a couple of months, I’ve been providing direct mail pieces from Who's Mailing What! to my colleague, Ashley Roberts of Printing Impressions (a sister brand of Target Marketing) for use in her video series on PI XChange. The only requirement is that they demonstrate an interesting printing technique.
First, it came from the Phillies, my favorite team. I’ve always been a fan, even if it sometimes has meant a lot of time waiting for them to jell into a pennant contender again.
Second, the printing. I love the spot gloss that was applied in spots on the front.
Third, the clever messaging. It’s promoting game tickets to a business audience. Yes, business and pleasure are two things that definitely go together.
Anyway, long story short: I showed this mailer to Ashley, and we agreed that both the printing and marketing audiences of our brands might be interested in learning more. She did all of the legwork, getting all of the important information on who designed it, who printed it, and how.
Last week, we and our great video production crew were privileged to be guests of the Phillies at Citizens Bank Park in South Philadelphia. We talked with Tina Urban, the team’s Director, Graphic Production, and got more insight, as well as the nitty-gritty details about both aspects of this mail piece. And we got to wear our Phillies gear!
Please check out the video for much more. And, as always, any comments, etc., are welcome!